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Since near the birth of agriculture, harvest festivals have been an annual tradition in civilizations around the globe. While harvest parties are still celebrated widely today, the festivities surrounding the cultivation of wine grapes has roots in myriad ancient customs. One such festival from Roman antiquity gives its name to this company: the Vinalia.
In fact, the Vinalia was not one, but rather two wine festivals held annually in Ancient Rome. The Vinalia Rustica was dated each August 19th, marking the beginning of the wine harvest and the pressing of the grapes. The festival was held both in the city of Rome and the surrounding Italian countryside of Latium (analogous with todayβs Lazio region). In the urban center, Jupiterβs chief priest, known as the flamen dialis would sacrifice a lamb to the god and crush a cluster of grapes he harvested over its body. With this ritual, he would pray to Jupiter for a successful and temperate harvest, free from any damaging autumn storms.
The Vinalia Urbanaβs beginnings are debated, though Virgil notes its origin in a legend involving Aeneas and his fight against Mezentius, an Etruscan leader. While Mezentius laid claim to the first fruits of the harvest, Aeneas offered them to Jupiter, should he help him defeat the Etruscans in battle.Β
Still, other scholars more widely associate the Vinalia with Venus than Jupiter, citing examples of offerings being brought to her temples on the days of the festivals.
While precise accounts of the Vinalia festivals vary, they provide insight into the many similarities the modern and ancient wine industries share. In the Northern Hemisphere, the harvest still generally begins in August or September. And while release dates vary based on the region, winery, and style, young wines (especially whites, rosΓ©s, and some light reds) are often released the March or April following their harvest.
As the wine world readies itself for the 2024 harvest, many will take pause to celebrate this most exciting time in the annual cycle of the vine. In doing so, they connect themselves to an ancient tradition, and, in the spirit of the Vinalia festivals, usher in the new vintage.
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