The Vinalia Mission

At Vinalia, we're venturing off the beaten path, embarking on a journey into the lesser-known terrains of the wine world. Our mission is to introduce you to the unexplored gems, the small-batch vineyards, and the passionate winemakers who are not just producing wines, but crafting stories in each bottle. We believe that every wine has a unique narrative to tell, and it's our aim to deliver these narratives to your doorstep. Through our unique approach, we're not just providing you with bottles of wine; we're offering you an immersive, communally shared experience that enriches your understanding of this age-old art. We hope to enable every wine lover to experience the undiscovered, the underappreciated, and the uncharted territories of the wine world.

Why It Matters

Deeper than your wine glass, you'll find a dynamic ecosystem of small-scale, family-owned wineries, many of whom have been nurturing their craft over generations. These winemakers are the true stewards of culture and tradition, harboring grape varieties which in some instances, have witnessed millennia. Yet, these artisans and their cherished vines face an imminent threat.

In the face of the mass wine industry, there's a mounting pressure on our producers to abandon their indigenous grape varieties and instead, plant international varieties such as Cabernet and Chardonnay. Larger corporations, with their industrialized processes, are slowly coaxing these small, independent wineries to sell out, threatening to uproot not just the vines, but a rich cultural heritage that has stood the test of time.

By choosing Vinalia, you choose to stand with these winemakers who are resolutely committed to preserving the legacy of their native grape varieties from extinction. Many of our producers are located in emerging economies, or are women and minority winegrowers, adding yet another layer of depth to your support. Embedded in their practices is also a strong commitment to sustainability, with many leading the charge for sustainable change in their respective wine regions.

Every bottle of Vinalia wine is a vote for tradition, culture, and sustainability. It's a toast to the passionate winemakers who are choosing heritage over homogeneity. Uncover their stories, savor their art, and join us in this journey of discovery and preservation.

Our Brand Values

  • Discovery

    The heart of our mission. We curate a selection of wines from undiscovered vineyards all over the world, giving you the chance to taste the unexplored. With Vinalia, your wine glass becomes a passport, allowing you to experience the rich, diverse flavors from every corner of the globe.

  • Transparency

    Guides our operations. We believe in clear, honest communication about our wines. We partner with winemakers who are open about their processes and practices, ensuring you know exactly what you're drinking. From grape to glass, we provide detailed insights into each bottle's journey.

  • Accessibility

    Fundamental to our approach. We believe the joy of wine should be inclusive and available to everyone, no matter their knowledge or experience with wine. We make it easy and enjoyable to explore the world of wine, offering a wide range of wines styles at accessible prices.

"With Vinalia, you don't need a six-figure salary to enjoy a world-class bottle of wine. You just need a sense of discovery - and a corkscrew."

Bryce wiatrak and mary collineau, vinalia's co-founders

Who We Are

We're Bryce and Mary, co-founders of Vinalia. We started Vinalia with the belief that enjoying great wine should not be a privilege reserved for a select few. Every day, extraordinary wines are crafted by passionate individuals across the globe, and our goal is to make it effortless for you to be able to enjoy them.

With over a decade worth of experience in the wine industry, we've traveled the globe and have experienced first hand the joy of tasting incredible esoteric wines and discovering the unsung stories of the people preserving these ancient grape varietals and traditions. However, we were always frustrated that it was nearly impossible to find these wines back in the US.

As wine enthusiasts ourselves, we grew tired of relying solely on wine scores and bottle points to influence our purchases. We craved a deeper connection with the people behind the bottles, yearning to understand their stories and enhance our appreciation with each bottle purchase.

It was this realization that gave birth to Vinalia - an LGBTQ+ and woman-owned business dedicated to providing unparalleled access to these lesser-known grape varieties and the rich narratives that accompany each bottle. We truly hope these new flavors and stories resonate with you as much as they do with us, and that this is only the start of your next great wine adventure.